How Patients Choose Their Doctors

The Role of Online Reviews in Winning Patient Trust

Findings from a survey of 1,000 patients

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The Shift in Patient Decision-Making

Today’s patients navigate their healthcare journey like consumers in any other industry — by researching online.

Yet, while patients rely heavily on online reviews when making healthcare decisions, most aren’t leaving them, creating an information gap that can skew your practice’s reputation.

This exclusive report from rater8 explores how online reviews influence patient decisions, strategies to collect more reviews, and how providers can strengthen patient trust to grow their practices in 2025.

The New Patient Dealbreaker

The real impact of online reviews on patient decision-making.

Why Patients Don’t Leave Reviews

Discover why some providers struggle to collect reviews and strategies to fix it.

Meet Patients Where They Are

Strategies to boost your online reputation and attract more patients.

Grow Trust, Gain Patients

How online reviews influence revenue, retention, and trust.

Thank You!

Special thanks to Michele Wurl, Chief Public Relations Officer at Kittitas Valley Healthcare; Denise Harshbarger, Director of Marketing at Balance Health; Will Pitt, CEO at University Eye Specialists; and JC Sandel, Director of Marketing at Urology Centers of Alabama, for their valuable insights in this report.

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