Meet Cheyenne OBGYN
Based in Cheyenne, Wyoming, Cheyenne OBGYN is on a mission to provide individualized, confidential, and exceptional OBGYN healthcare to the women of southeastern Wyoming and the surrounding areas.
With a reputation for generations of excellence, Cheyenne OBGYN has long been a trusted provider in the region, but even the most established practices need a strong online presence to reach their growth goals.
The Problem
Before rater8, Cheyenne OBGYN was receiving only a handful of reviews each month. Despite partnering with a survey vendor to generate feedback and market the practice, the results proved to be underwhelming. Patient reviews on platforms such as Google, Healthgrades, Vitals, and WebMD remained sparse, limiting the clinic’s visibility and credibility in online search results.
“Prior to rater8, we were only getting maybe three or four reviews per year on Google, which wasn’t very many,” said Anthony Schirer, Executive Director of Cheyenne OBGYN. “We weren’t actively asking patients for reviews, and a lot of the reviews we did get probably weren’t that great because unsatisfied patients are more likely to leave a review unprompted.”
Schirer also noticed competing practices in the area were steadily gaining traction with Google reviews and showing up more frequently in coveted Google 3-Pack rankings. With the local Cheyenne community shifting to a younger and more technologically savvy patient base, including military families stationed nearby, online reviews were becoming more crucial for healthcare providers to remain the top choice in the region. Cheyenne OBGYN’s leadership knew it was time to take their online presence more seriously.
The Solution
Schirer and his leadership team sought out a solution that could both help build reviews and provide meaningful patient satisfaction insights. To streamline their review management process and improve their online reputation, Cheyenne OBGYN turned to rater8. From setup to daily use, the onboarding process was simple, even without a direct integration.
“rater8 helped tremendously,” said Schirer. “The activation process was really smooth.”
The practice now uses rater8 to manage the full spectrum of their reputation, from generating online reviews to collecting internal patient satisfaction feedback. All patient feedback, regardless of sentiment, is shared with staff and physicians, encouraging accountability and championing great care.
“Our providers will get 100 great reviews, and then that 1 negative review really stands out to them and they just hate that,” said Schirer. “I’ve seen improvement due to the providers knowing that they’re essentially being graded, and they actually have seen more positive reviews than negative ones with rater8 compared to what we were seeing before.”
“I’ve seen improvement due to the providers knowing that they’re essentially being graded, and they actually have seen more positive reviews than negative ones with rater8.”
The Results
In their first year with rater8, Cheyenne OBGYN saw a 1,837% increase in online patient reviews, with 92% of them being 5 stars.
Their overall star rating saw a 33% boost, jumping from a modest 3.62 to an impressive 4.81, helping the clinic stand out across multiple review platforms.
In just 17 months, the organization also experienced greater traction on their Google Business Profiles, with an 81% increase in Google listings views and a 26% increase in calls. This means that prospective patients aren’t just finding Cheyenne OBGYN in search results — they’re also taking action to request more information and book appointments.
Beyond Google search results, Cheyenne OBGYN is making a splash with a new patient search behavior trend: Language Learning Models, most notably with ChatGPT’s search query when prompted, “who is the best OBGYN in Cheyenne WY.”
While it’s difficult to directly tie each new patient to an individual review, Schirer recognizes that a polished online reputation plays an important role in staying top-of-mind, especially for those who are more technologically inclined.
“I do think that the younger population moving to our community, they tend to use Google to find new doctors,” he said. “We also get a lot of military folks who come in, and we’ve found that they either learned about us through their resources out on base or they used Google.”
Additionally, consistent review collection and surveying has motivated providers to always bring their best, even on tough days. “What gets measured gets managed,” Schirer noted.
With a refreshed online image, a growing team, and a steady stream of positive patient reviews, Cheyenne OBGYN is well-positioned and primed for an exciting new chapter.
“One of our taglines is ‘generations of excellence caring for women’ because, in some cases, we’re in our third generation of families that are having babies with us,” Schirer shared. “And our mission is to be the preferred OB clinic in the region.”
With talks of expanding services, including in-office mammography and more advanced lab capabilities, Cheyenne OBGYN isn’t just keeping up with the times — they’re quickly becoming the trusted choice for women’s healthcare in southeastern Wyoming.
